Kama‘āina Backroads offers an unprecedented opportunity for businesses to attach their brand to a television series that’s become a local favorite. In a recent radio interview, Honolulu-based radio icons Brickwood Galutaria and Kimo Kahoano mused that “…Kama’aina Backroads - that’s what everyone watches to find out what’s going on in the Big Island.”
Sponsorship opportunities include Presenting Sponsor and several secondary/tertiary levels of sponsorship. With the reach of Time-Warner’s OC-16 in a primetime telecast, advertisers gain a strengthened tie-in to a dedicated, local viewer interested in a refreshing look at Hawaiʻi, its history and culture. Given its episode content, Kama‘āina Backroads viewers:

• Enjoy traveling inter-island
• Enjoy lodging options away from home
• Are consumers of both upscale and hole-in-the-wall eateries, as well as everything in between
• Have expendable income and enjoy shopping
• Have a keen interest in the native and cultural aspects found in inter-island travel
• Are primarily local residents, and seasonal residents of Hawaiʻi

Level of Sponsorship

*Requires 6-episode commitment
**Billboards are 10 second graphic or video w/voice-over. Elements provided by advertiser.

DOWNLOAD a pdf copy of our Advertising Rate Card

Please contact the series producers to schedule a confidential meeting to learn how you can become a sponsor of Kama‘āina Backroads at (808) 333-5764 or via email at info@kamaainabackroads.com